China has strived long and hard to become the world’s number one car market. And it achieved it in late 2009, holding that title until today. Only last year, 18 million vehicles were sold in China while some executives, like Ford’s strategy director for the Asia/Pacific region, Will Periam, expect it to reach 32 million units in the next nine years.
And it’s only natural for automakers to make the country their number one priority. Not just mass manufacturers, which already have local factories, but also luxury brands like Bentley and Rolls-Royce that try to outdo each other by unveiling China-only special editions.
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