BMW Singapore Pulls a Performance Prank on 1-Series Coupe Owner [Video]

In one of the more intriguing marketing stunts we've seen of late, BMW of Singapore has launched a part-promotional, part-prank project entitled "Switch".

The Bavarian automaker describes the gig thusly: "The BMW Switch is a fun collaborative project between the public and BMW Asia to switch unsuspecting BMW drivers' current cars with a similar model that has been enhanced with original BMW Performance Accessories."

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BMW Releases New Power Kits for 135i and 335i that Boost Output to 320HP

BMW's North American division has set its eyes on the lucrative aftermarket business with the releases of two performance packages for the 135i Coupe and 335i models.

The stage 1 and 2 Power Kits for the aforementioned models are fully covered under BMW of North America’s limited warranty and can be retrofitted at BMW centers or via the Port Installation Program.

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New BMW 1-Series Origins Promo Series Screens Classic Films

BMW has decided to celebrate the Frankfurt Motor Show launch of its all-new 1-Series by producing the “Origins Film Season” in collaboration with Picturehouse Cinema. The “Origins” season, which starts on September 19, will run simultaneously with the advertising campaign that uses the same thing to underline the different variants of BMW’s base model. Read more »

IAA 2011: AC Schnitzer Puts 400-Horses Under the Bonnet of the BMW 1-Series M Coupé

While BMW officials were content with the new 1-Series M Coupé's 340-horsepower strong, the German tuning industry thinks otherwise.

Just before the grand opening of the largest motor show of the year that takes place in Frankfurt from September 13 to 25, AC Schnitzer released details on its comprehensive tuning package for the smallest member of the BMW M family.

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BMW to Show New 1-Series Performance Concept and New Power Kits in Frankfurt

While the new 2012 1-Series luxury hatchback and M5 sports saloon along with the i3 hatchback and i8 sports coupe concept will highlight BMW's presence in Frankfurt, the Munich-based carmaker has a lot more in store for the press and visitors alike.

BMW will display a range of new accessories and Performance packages, as well as Performance concept car based on the new 1-Series.

The study was developed in cooperation with BMW’s M-division and it features a Performance aerodynamics package comprising of new front and rear bumpers, side skirts, a rear diffuser, bespoke body trim and graphics, and a roof spoiler.

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