Kia will Focus on Quality, not Quantity says co-CEO

Kia Motors does not intend to build new plants despite increased worldwide demand for its products, the automaker’s co-CEO, Lee Sam-ung told Autonews in a recent presentation. The Korean company will instead focus its efforts on quality.

“Quantitative growth is important, but qualitative growth is also important. We plan to focus on improving product quality and our brand," Sam-ung said at the launch of the new Rio.

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All-New 2012 Kia Rio 5-Door Hatch Priced from $14,350* in the U.S.

Unveiled earlier this year alongside its four-door sedan counterpart at the 2011 New York International Auto Show, the all-new 2012 Kia Rio 5-door hatchback launches in the States with a starting price of $13,600 for the manual gearbox model, not including a $750 destination and handling fee (*total $14,350).

If you prefer an automatic transmission, the starting price is $15,450, while the range-topping SX trim will set you back $18,750, with all prices including the $750 destination fee.

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IAA 2011: Kia Enhances Rio's Presence in Europe with New Three-door Version

Although five-door versions of most B-segment cars are more popular in most markets, in order to satisfy those customers that don’t need the practicality of the two extra doors and prefer a more dynamic look, Kia launched a three-door version of its new Rio at the 2011 Frankfurt Motor Show. Read more »